The Challenge
GreenBite Foods was generating great offline momentum, but their legacy website was complicated, insecure, and bleeding potential customers. Their cart abandonment rate hovered near 75%, and their mobile traffic converted poorly.
They needed a complete digital transformation that not only captured visually the essence of their brand, but created a frictionless pathway to purchase for new and returning customers alike.
Our Solution
The Seivei team developed a strategy focusing on Web Apps and Targeted Social Media Advertising. First, we migrated their entire catalog to a headless Shopify implementation, allowing for lightning-fast frontend speeds while maintaining a robust backend.
We redesigned the UI from scratch, focusing on high-quality food photography and clear, 1-click checkout flows. Finally, we launched targeted Meta Ad campaigns utilizing new conversion APIs to retarget abandoned carts accurately.
The Result
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+300% increase in online sales in 6 months.
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40% reduction in overall cart abandonment.
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2x consistent Return on Ad Spend (ROAS).